Hi, I'm Arina, the writer behind WonderWords. I'm an Israeli living in The Netherlands since 2007. I live, breathe, and speak fluent corporate, and specialize in everything that has a serious vibe to it (please don't ask me to write a fun fashion blog, I'll bomb).

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My origin story (every villain has to have one, right?)

After 5 years in university studying business, I realized a girl's gotta eat, so it was time to get a real job. I began my career in 2015 in Deloitte NL, where I worked as a strategy advisor for CFOs in a variety of industries (banks, insurance firms, mining & infrastructure, TMT, and others). Later, I worked in client-facing sales roles for an agritech firm. Now I have a day job as a senior commercial manager in a global law firm, working on sales pitches for the world's leading organizations.  

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In parallel to my corporate journey and all through my adult life, I have been a copywriter and content writer. I've always loved writing and making others feel connected, enthusiastic, and interested - even if it's an insurance booklet of 80 pages full of terms and conditions (true story). 

 

I love working with clients who are passionate about what they do - and helping them tell their story in a way that their target audience would like to hear. 

 

Check out my LinkedIn to see more of my shenanigans.